THE THOUGHT LAB

A different angle
changes the question.

Choose a scenario. Make a first call, then uncover the hidden question. There is no score. The point is to become curious about what information you would need.

EXPERIMENT 01 / THE SILENT REPLY

Your collaborator has not answered an important message for two days.

Your first interpretation?

EXPERIMENT 02 / THE BIG NUMBER

A pilot doubled its signups from 5 to 10. Another gained 100 signups from a much larger base.

Which one looks more promising?

EXPERIMENT 03 / THE ALREADY BUILT THING

Your team spent six months building a feature that users barely touch.

What deserves the next month?